This course is conducted completely online and consists of:

• Videos
• Learning Objectives/Goals
• Templates
• Supplementary Reading
• Practical hands-on Exercises

The course is designed to be taken in about 90 minutes-2 hours per week over 12 weeks (although it can be accelerated).

Here’s what you can expect over the 12 weeks:

• Week 1 – Getting started as a PM. What does a Product Manager do? How do you work with a product team; how to think about a product lifecycle.
• Week 2 – Foundations. How to clarify and understand the problem; Understanding your customer and their needs.
• Week 3 – Customer Research. How to best (and quickly) learn about your customer and prospects.
• Week 4 – Customer Needs. How to clearly define customer needs & prioritize those needs.
• Week 5 – Business Strategy. All about the business model canvas customized for a Product Manager.
• Week 6 – Product Vision, Goals, Objectives. How to create a product vision & strategy; Understanding your competition.
• Week 7 – Product Blueprint, Ideation. How to combine customer and business information to make effective, clear product decisions; Collecting and building on new ideas.
• Week 8 – Learning Plan. How to create hypothesis based learning; How to create useful test plans.
• Week 9 – Concept Testing & Minimal Viable Wow. How to develop product concepts;  translating results of your testing to requirements.
• Week 10 – Design Specifications. How to create great design specs that your developers will love using.
• Week 11 – PM and Marketing. How to work with marketing; what to do if you are product marketing.
• Week 12 – Net Promoter Score, Wrap-up. How to set, understand and execute on NPS goals for products.

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Purpose Driven Product Leader Course

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