Purpose Driven Product

Enabling passionate founders to shape their fantastic ideas into winning products that customers love

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Customer Foundations Course Detail

This course is conducted completely online and consists of:

  • Videos
  • Learning objective/goals
  • Templates
  • Supplementary reading
  • Practical hands-on Exercises

Take a quick journey through the 3 key customer foundations; your problem statement, your persona (target customer definition) and the prioritized set of customer needs.

Approximate Time: 2.5 hours
Video time: 1.25 hours

Problem Statement:  Our 3 videos take you through the following:

  • The value of an effectively defined problem statement and how it impacts product decision making
  • Examples of what not to do
  • A detailed real world example
  • And the formula in creating your own problem statement that will enable you to effectively focus your team on the “right” stuff.

Persona:  Our 3 videos take you through the following:

  • The value in effectively defining your target user and how it impacts product decision making
  • Examples of business-to-business and business-to-consumer personas
  • An fun exercise that gets your team started on defining an effective persona
  • A detailed discussion on the elements of a successful persona, setting you and your team up for creating your own quickly and easily.

Customer Needs:  Our 3 videos takes you through the following:

  • What customer needs are and what they are not.  You’d be surprised!
  • Ways to prioritize and communicate that prioritization so that you can get traction quickly, without rehashing
  • How to leverage customer needs in day to day decision making

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Customer Foundations Course

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